Twitter Direct Messages can now contain buttons for specific actions outside convos for businesses interacting with customers to improve user experience…
Today, Twitter introduced a new communications tool inside its Direct Message platform. Business can now add buttons to their conversations, promoting certain actions.
Twitter Direct Messages Now Gives Business the Ability to Add Buttons
The new feature gives business added power to further conversations to improve customer service, raise conversion rates, promote products, and more. “For many businesses, delivering a great customer experience through a bot in Direct Messages depends on helping people complete a task other than sending a message,” Ian Cairns, Group Product Manager at Twitter, explains.
Among the new Twitter Direct Messages for business buttons are tweeting about bots, visiting a website within the Twitter mobile native app, following accounts, or beginning a new conversation with a different owned account.
“Up to three buttons can be attached to any message and they can be used to open any web URL, including links to other features in the Twitter app. Businesses can fully customize the call-to-action text on a button, including the use of emojis.”
These new buttons are currently rolling out to desktop, Android, and iOS. Twitter states the new feature is only supported by its developer API and more details are available on its developer blog.
At the end of May, Twitter introduced Direct Message Requests, which separates messages from followed users and unfollowed users. The company also launched Direct Message Card Business Bots last month.
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