December 7, 2021
Twitter Discontinues Threaded Replies over User Confusion

Twitter Says this Experimental Feature Only Confuses Users, So it’s Shutting the Test Down

Twitter tried its hand at bringing a new format to the social microblog but users said that it wasn’t what they want, so it’s letting it go…

Recently, Twitter has been in the process of experimenting with threaded replies. It was supposed to make replies easier to read and conversations easier to follow. But, that apparently isn’t the case at all. The microblog has revealed that user feedback has caused the company to reconsider and pull the test — at least for now. Twitter says it did learn a few things and will apply that input to how it deals with improving conversations.

Twitter Discontinues Threaded Replies over User Confusion

Twitter admits that it made some mistakes with the test format. For instance, the way it displayed the back-and-forth between people with the new layout made it harder to read and join in on the conversation. Plus, it lacked context about who was involved. And, it didn’t offer users enough control. So, the company says it will apply these lessons to how improve UX.

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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