January 12, 2021
Twitter Experiment Increases Display Instances of Promoted Tweets, Angering Users

Twitter Seeming Suffered a Bug that Showed Many More Promoted Tweets, but It’s Actually a Test

A new Twitter advertising test caused many users to complain about a supposed bug that placed multiple Promoted Tweets in timelines…

Just the other day, Twitter’s timeline was overrun with ads for some users. It first appeared to be a glitch in the system. But, it turns out, it wasn’t a bug, it was, in reality, a feature. (Or, at least a possible new feature to the microblog.) People complained they were seeing multiple Promoted Tweets in their timelines, which is different than how they’ve previously appeared. Usually, these only show up once. However, they were surfacing as many as four to six times.

Twitter Experiment Increases Display Instances of Promoted Tweets, Angering Users

Twitter says that it wasn’t an issue with its advertising program. Rather, this was done purposefully. A company spokesperson explained to¬†TechCrunch that “We regularly experiment and deploy changes to our advertising experience. We are constantly innovating and testing, and will continue to adapt as we learn.” Of course, this means it’s just an experiment, but it’s caused some users to mute or outright block brands’ accounts.

Twitter isn’t the only digital entity that’s tested placing ads in unfamiliar places or displaying them multiple times. Facebook is well-known for its plethora of ad content and Google has previously experimented with placing adverts in Google Maps.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

View all posts by Ashley Lipman →