Twitter is experimenting with a new form of advertising, showing promoted content within tweet replies on iOS and Android to select users…
Twitter is conducting another test regarding running advertisements. This time, the ads are appearing in the replies of tweets. It’s a global experiment, across both iOS and Android, but only to a select percentage of users on the social microblog. Revenue Product Lead Bruce Falk explains those involved in the test will see ads under the first, third, or eighth reply to a tweet. So, it’s not huge blocks, but still noticeable.
Twitter is Testing Ads inside Replies to Tweets
The new Twitter tweet reply ads aren’t running in every single instance. However, the company does state that it is testing the frequency, layouts, and other aspects. This, to gauge how well they perform and affect the community. Of course, the trial run shouldn’t come as a surprise, given how eager Twitter is to find new sources of revenue. And this might be a viable methodology.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp
— bruce.falck() 🦗 (@boo) October 13, 2021