Twitter Q3 2018 revenue shows increased earnings as the company sold more ads and improved its bot detection but lost more users…
Twitter Q3 2018 revenue beat expectations, reaching $758 million versus $702.6 million in the previous quarter. Year-over-year, revenue climbed 29 percent, courtesy of a big jump in ad sales, which reached $650 million for the quarter.
Twitter Q3 2018 Revenue Up, as Ad Sales Increase but its User Base is Down
Although ad revenue is up, another key metric fell — MAUs or monthly active users. Twitter lost 1 percent year-over-year but the company states this decline is due to its aggressiveness towards removing bots from the platform:
“We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday service,” CEO Jack Dorsey said in an earnings release. “We’re doing a better job detecting and removing spammy and suspicious accounts at sign-up. We’re also continuing to introduce improvements that make it easier for people to follow events, topics and interests on Twitter, like adding support for U.S. TV shows in our new event infrastructure. This quarter’s strong results prove we can prioritize the long-term health of Twitter while growing the number of people who participate in public conversation.”
Wall Street greeted the news well, with shares rising up 13 percent in pre-market trading.