November 25, 2020

Twitter Rearing for Facebook Fight

Twitter killing TweetDeckSan Francisco–Some are calling Twitter’s latest announcement an invitation to go to war with rival Facebook. The second most popular social network with over a half-billion users might be doing just that, readying for an all-out war with Facebook.

A blog post on the social site revealed Twitter’s intention to dismantle its most popular app for both Android and Apple iOS.

The move will put to an end the use and support of the mobile and desktop versions of the integration platform known as TweetDeck.

“We’re going to focus our development efforts on our modern, Web-based versions of TweetDeck. To that end, we are discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone. They will be removed from their respective app stores in early May and will stop functioning shortly thereafter. We’ll also discontinue support for our Facebook integration,” wrote the TweetDeck team on its blog Monday.

Taking notice of the last sentence in that paragraph, it’s easy to conclude that Twitter is gunning straight for Facebook. With the integration between the two social networks gone, there’s considerable latitude to maneuver.

Company insiders state that over the past several months, TweetDeck power-users are increasingly accessing Twitter via mobile device, while continuing to favor the integration application on desktops. The trend is convincing the microblogging site to refocus its efforts on hand-held devices.

Developed by Iain Dodsworth in 2008, TweetDeck was acquired by Twitter in May of 2011 for £25 million– or roughly $37.7 million USD. The integration app simultaneously displays  both a user’s Twitter and Facebook updates in side-bu-side columns.

The application is set to expire in May of this year, and the team behind the platform states users might experience sporadic outages in the meantime. Shortly after its scheduled support shutdown, the application will completely cease operating. However, the TweetDeck team states it will continue to develop its web and Google Chrome properties.

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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