August 4, 2022
Twitter unfollow list test

Twitter Actually Tested an Unfollow List

A Twitter unfollow list test actually ran for a brief few days on the social microblog, in a seemingly counterintuitive move…

Social microblog Twitter did something quite unusual this week. The company actually ran a test which runs counterintuitive to its business. First spotted by Matt Navarra over at The Next Web, it’s a weird thing to toy with. Navarra captured the moment, when stumbling on a Twitter unfollow list.

Twitter Unfollow List Test Spotted

The odd Twitter unfollow list test only ran for a few days. It’s since concluded but does raise the question, why? The social site provided a statement, which reads, in-part:

“We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly. We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.”

Now, it does make sense in at least one way. Because the entire platform seeks to connect people, it’s perfectly sensible to purge any connections which do not engage. In other words, there’s no benefit from connected accounts which don’t interact. No sharing between them does nothing for the site. Here’s the tweet Narrava sent out about the Twitter unfollow list test:


The Twitter unfollow list test comes at time when the social platform is in the midst of a clean up. Recently, Twitter suspended 770 accounts for “coordinated manipulation.” The company likewise reported the loss of 1 million users in the wake of a bot crackdown.

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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