July 23, 2021

Twitter Vine Shutting Down Soon

Twitter Vine will shut down “in the coming months,” but the website will stay maintained so people can still view its video content…

Only four months ago, Twitter announced increasing Vine videos from their original 6 second length to 140 seconds. Now, the company announces it will shutter the service within the coming months. 

“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” the company wrote.

The Twitter Vine App is Going Dark but the Website will Remain

Although Twitter is discontinuing the Vine app, the website hosting users videos will remain intact, “We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

In 2012, Twitter bought Vine for $30 million and launched it in 2013. Vine became popular quickly because of its pithy 6 second videos, amassing 200 million monthly active users. The app debuted with much marketing promise but hasn’t fulfilled its expected potential. Social media users embraced competitor video apps, such as Instagram, which also launched in 2013.

Twitter stocks have tumbled because the company cannot lure bidders to buy the ailing platform. The company announced the layoff of 350 employs or 9 percent of its workforce because it can’t attract new users and earns an insufficient revenue stream. In June, Snapchat surpassed Twitter in daily usage, according to a news report published by Bloomberg.

Currently, Twitter has 313 million active monthly users with 1 billion unique monthly visits. Twitter also recently increased its character count limit

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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