April 9, 2021
Google search algorithm updates

Two Google Search Algorithm Updates Spotted

Two Google search algorithm updates are reportedly being changed, various SEO firms claim, apparently affecting all industries, aimed at content quality…

Two Google search algorithm updates apparently are implementing. Several SEO providers are reporting changes in their clients’ websites rankings. As a result, organic search results placement is higher or lower. However, Google is not yet confirming the new signal iterations. First appearing in the first two days of this month — noticeable changes occurred — one in core web search and the other in local rankings.

Following the apparent search algorithm updates, a large number of SEO professionals report changes in verticals. What’s more, this does not appear industry specific, as with previous signal changes, but applicable to all industries and verticals. The SEOs’ reports are backed-up by search rank tracking tools, such as Mozcast, SERP Metrics, and Accuranker. Said changes differ from Penguin and are more likely a core search change.

Two Google Search Algorithm Updates Spotted

The changes seem to include removal of spammy local results from the search engine results page or SERP, by Google. The internet tech company makes regular tweaks to its algorithms — which exceed 200 signals. Google continually battles to remove thin or low quality site content. One such example is the so-called “Phantom” penalty update which debuted in May 2015. Other quality algorithms include Panda and Penguin.

User experience is also being integrated into organic rank factors. Just two weeks ago, Google announced a new penalty will affect websites using pop-up ads and interstitials, beginning in early January 2017.

In addition to these ostensible and acknowledged changes, a new Google AdWords minimum seller rating review will supposedly debut in the near future. Aside from organic search rank, many websites are experiencing desktop referral loss, particularly news media platforms.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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