Users should delight as unskippable YouTube pre-roll ads are to become a thing of the past on the world’s most popular video sharing and viewing platform…
Google announced its removing unskippable YouTube pre-roll ads, a move surely welcomed by its 1 billion monthly active users worldwide. “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” the company explains.
Unskippable YouTube Pre-Roll Ads Scheduled for Removal
Although unskippable YouTube pre-roll ads will no longer be a part of the platform, shorter content, including 15 and 20 second commercials, will remain eligible. It’s a decision which supports users’ behavior. A 2013 report found that just 15 to 20 percent of skippable online video ads are actually viewed to completion.
Another survey released last year revealed 90 percent of users skip pre-roll ads. Additionally, ad-block technology usage increased by 11 percent during last year, now used by 220 million consumers globally.
YouTube experienced more success with 6-second unskippable ads and will heavily promote this option, Campaign reports. This move is another indication the video platform is taking rival Facebook serious when it comes to video content market share. It represents another strategy change in the ongoing YouTube Facebook video war.
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