August 5, 2022
Walmart again Delays Roll Out of Walmart Plus, Direct Amazon Prime Competitor

Walmart Delays the Roll Out of its Amazon Prime Competitor Yet Again

Walmart has again put off its launch of its direct Amazon Prime competitor, with no real release date planned at this time…

The coronavirus pandemic has had an enormous impact on many industries. And, not just retail, hospitality, and travel. It’s also having a negative effect on digital storefronts as economies shrink due to rising unemployment and consumers pulling back on purchasing. Case in point is the unlikely tail of Walmart’s planned direct Amazon Prime competitor.

Walmart again Delays Roll Out of Walmart Plus, Direct Amazon Prime Competitor

The retail behemoth has delayed its launch of Walmart+, which was initially supposed to debut in March or April. That didn’t happen, so a July release was tentatively scheduled. Now, the coming Walmart subscription service won’t roll out and, there’s no actual debut date for its future release.

Walmart+ will begin its run as a rebranded version of the existing Delivery Unlimited service, that costs $98 per year. Subscribers get same-day deliveries for groceries and select products. However, Walmart+ will add other perks, which include early access to deal, fuel discounts, and more.

Another component that’s unknown is if Walmart+ will also offer its customers video streaming, like Amazon Prime. If it doesn’t, there’s obviously less reason to join.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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