Walmart is reportedly gearing up to go against Amazon Prime by launching a streaming service in India, which Flipkart Plus members can get for free…
Retail giant Walmart is about to roll out a new video streaming service through its Flipkart subsidiary in India, according to Bloomberg.
Walmart Plans Indian Streaming Service to Compete with Amazon Prime
The new entertainment offering will be free of charge for Flipkart Plus members, which the US-based retailer acquired last year for $16 billion. At the time, it was the largest deal of its kind.
Although Flipkart does resemble Amazon Prime, it’s taking a very different approach when it comes to content. Rather than producing originals, it will license content from companies like Disney and Balaji Telefilms.
Another key distinction is how Flipkart provides access for its services. Instead of paying 999 rupees per month or about $14 for Amazon Prime, Flipkart works like a traditional loyalty program. In other words, there’s no subscription fee. Instead, Flipkart Plus members need only to earn 300 “super coins” by purchasing products.
At this time, there are no plans to offer a like model outside of India. Walmart already owns Vudu, another streaming platform which is reportedly in the process of producing its own, original content.