October 3, 2022
Walmart Plus launching in July

Walmart Planning to Launch ‘Plus’ Service to Compete with Amazon Prime

Walmart Plus will reportedly roll out to consumers this July to go up against Amazon Prime, offering same-day grocery delivery and more perks…

Rumor has it Amazon is about to get some fierce competition. According to multiple news reports, Walmart will introduce a new service, branded as Walmart+, sometime in July. It will supposedly cost $98 per year, which is less expensive than Amazon’s Prime $119 annual subscription fee.

Walmart Plus Launching in July to Compete with Amazon Prime

Reportedly, the most enticing perk is unlimited same-day grocery delivery from Walmart Supercenters. Other perks include reserved parking spots for Walmart+ members, along with a limited version of Walmart Express. (The latter is a service that includes two-hour deliveries of certain merchandise in select cities.)

The new Walmart Plus might also include other benefits, such as fuel discounts at Walmart gas stations. And possibly, a new way for in-store shoppers to scan and purchase items without the need to go through checkouts. What’s more, the subscription service could also include some type of video streaming; this, after Walmart sold off Vudu.

Although there’s reportedly a number of advantages, and a competitive price point, it will ultimately be up to consumers to decide if it’s worthwhile. 

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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