July 21, 2021
WhatsApp feed advertising plans abandoned by parent company Facebook

Facebook Backs Off Plans to Inundate WhatsApp Users with Ads (for Now)

Facebook has quashed its plans — at least temporarily — to place ads inside WhatsApp users’ feed but it probably won’t last…

WhatsApp will remain free of ads in the Status feed — for now. Talk of Facebook placing advertisements — which owns the popular messaging app — are on hold, according to a recent report by¬†The Wall Street Journal.

WhatsApp Feed Advertising Plans Abandoned by Parent Company Facebook

For over a year, there’s been peristent rumors of Facebook monetizing the WhatsApp Status feed. However, the WSJ cites “people familiar with the matter” who say the team behind the move is defunct and the applicable code for its introduction has been deleted.

Although, it’s highly unlikely Facebook has completely given up on further monetizing WhatsApp with Status feed ads. The social media giant acquired the messaging service back in 2014 for $19 billion.

WhatsApp co-founder Jan Koum vocally opposed to advertising in the feed since 2012. Koum said he was against it because of, “the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.”

While that might be true of the past and even the present, the future remains an entirely different thing. Currently, WhatsApp boasts 1.5 billion users worldwide. And, allowing them to continue to use the app without it generating revenue probably will not last.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

View all posts by Ashley Lipman →