WhatsApp announces it will take legal action against businesses that misuse its bulk messaging capabilities against its policies…
Most people don’t enjoy getting bulk messages. In fact, it’s one of the most overused — actually, most abused — forms of marketing. Even though WhatsApp offers a Business app and a API, the company warns it’s against its rules to send out bulk or automated messages.
WhatsApp Warns of Legal Action Against Businesses Abusing its Bulk Messaging
WhatsApp explicitly prohibits overusing its bulk messaging tools. But, some businesses do it anyway, using workarounds. This is precisely why the company is warning companies not to abuse their bulk messaging power.
Here’s what the company says about potential policy violations:
“…beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. For example, off-platform information includes public claims from companies about their ability to use WhatsApp in ways that violate our Terms. This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date.”