June 19, 2021
Windows 10 October 2020 Update Triggers Annoying Edge Browser Pop Up Prompt

Microsoft Gets more Aggressive Pushing its Edge Browser with Latest Windows 10 Update

Microsoft continues its assertive marketing with a new tactic to get Windows 10 users to switch over to its new Chromium-powered Edge browser…

Internet Explorer is nearly dead. That means Microsoft must firmly insist Windows users transition to Edge (at least in Microsoft’s corporate mind). To that end, the software company is restoring to bombarding Windows consumers with plenty of reminders that Edge is a great alternative. But, these heavy-handed attempts might backfire at some point as users become increasingly annoyed.

Windows 10 October 2020 Update Triggers Annoying Edge Browser Pop Up Prompt

The latest example comes with the most recent update for the operating system — the Windows 10 October 2020 download. With it comes a default installation of the Edge browser icon on the taskbar. Also with the update is a new pop up encouraging Windows users to try the ‘new Microsoft Edge.’ This, after already placing Edge advertisements in the Start Menu, along with Windows Search, and on the web.

What’s worse is the fact the prompt appears even if people are already actively using Edge. Windows 10 users have taken to social media and online forums to complain about the latter. Apparently, the prompt is behaving erratically, showing up even as people have the browser open. Fortunately, the pop up can be disabled by going to Settings > System > Notifications & Actions menu, and turn off ‘Tips and Suggestions.’

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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