October 23, 2021
YouTube borderline content

YouTube to Recommend Less ‘Borderline Content’ that includes Conspiracy Theories, Misinformation, and Fantastic Claims

A new YouTube ‘borderline content’ recommendation change is going into effect to promote fewer conspiracy theories, outlandish claims, and misinformation…

YouTube has just published a blog post announcing it will stop recommending conspiracies, misleading content, and fantastic claims. The company explains many of these videos are “borderline content,” not technically violating its standards:

“We’ll continue that work this year, including taking a closer look at how we can reduce the spread of content that comes close to—but doesn’t quite cross the line of—violating our Community Guidelines.”

With the upcoming change, YouTube will show less of these types of videos in its recommendations. The company states the change will only impact less than 1 percent of videos available on the video hosting site.

YouTube ‘Borderline Content’ Recommendations Change coming Soon

The new YouTube borderline content recommendation change will ultimately mean a better experience for viewers. YouTube describes what types of videos will soon be affected:

“…we’ll begin reducing recommendations of borderline content and content that could misinform users in harmful ways — like videos promoting a phony miracle cure for a serious illness, claiming the earth is flat, or making blatantly false claims about historic events like 9/11.”

The change won’t remove these types of videos from YouTube, it will only pull them out of the recommendations queue. The change will first take effect in the United States to start and the company will roll it out to other countries as it improves in performance.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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