A new YouTube Copyright Match Tool will go live, starting next week, to help creators find and remove stolen content on the platform…
Re-uploading videos is a nefarious (and common) way for scamster channels to cash-in on original creators’ hard work. It takes a lot of time and effort to forge great content and stand out amongst the competition. Copyright owners already have a few ways to deal with unauthorized re-uploads. But, these are time-consuming and difficult. So, the popular video hosting platform is doing something about it.
“We know how frustrating it is when your content is uploaded to other channels without your permission and how time consuming it can be to manually search for these re-uploads. We currently provide a number of ways for copyright owners to protect their work, but we’ve heard from creators that we should do more and we agree,” the company explains.
YouTube Copyright Match Tool Announced
The new YouTube Copyright Match Tool will begin to roll out next week. It’s available for channels with over 100K subscribers. So, not everyone will have access immediately. Also, it only works for full videos. It does not pertain to clips, inadvertently creating a loophole which scammers will likely exploit.
Here’s how it works. The creator must be the first person to upload the video. If the tool discovers a match, the creator has three options. The first is to simply ignore it, but that’s not a likely choice. Or, the creator can contact the offender and ask why he or she uploaded it. Lastly, and most probable, the creator can ask YouTube to remove the unauthorized content.
While this sounds like a clone of the Content ID program and it is quite similar under-the-hood, it’s explicitly focused on unauthorized re-uploads. The Content ID program, however, is meant for music and music videos, along with trailers, and recorded live performances.
Although it will initially only be available to channels with more than 100,000 subscribers, the company does plan to roll it out more widely over the coming months.