June 18, 2021
YouTube Creator Direct Ad Selling Program Announced

YouTube Considering Allowing Creators to Sell Ads Directly on their Channels (but Not All Creators are Eligible)

YouTube might let its creators sell ads directly on their channels but the new program isn’t open to everyone on the platform…

Perhaps in the not-too-distant future, YouTube will give its creators the option to sell ads to appear on their own videos. Although Tom Leung, director of product management at YouTube made the announcement in a video, details aren’t yet available.

YouTube Creator Direct Ad Selling Program Announced

YouTube’s new creator direct ad selling program is just a pilot, for now. But, from what’s known (as well as what’s been surmised), it could help return a revenue flow to creators from previously demonetized content. In other words, even though YouTube no longer shares ad revenue, creators could replace that source with third-party brands.

However, there are apparent restrictions. For instance, it only applies to brands with which creators already have a “relationship.” Also unknown is just how the revenue will be split between YouTube and its creators. Right now, YouTube sells the ads, keeps 45 percent, and gives 55 percent to creators.

Tom Leung, director of product management at YouTube, says: 

“We know a lot of people are very interested in this topic, so it’s a very small pilot now, but as we have more information, we will definitely share it out as soon as we can.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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