Newly introduced YouTube creator fundraising tools will soon let video producers raise money for charities supporting a variety of needs…
YouTube just debuted a set of fundraising tools for a small group of creators. Called “YouTube Giving,” it’s currently in beta and includes options for fundraisers, campaign matching, as well as Super Chat for Good.
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The fundraising features allow fans to donate to causes started by creators. Although, the initial roll out is quite limited, one open fundraiser is the Hope for Paw Fundraiser, an animal rescue and recovery organization. During the beta test trial, YouTube will cover all transaction fees. However, there’s no word yet about future fees once the feature goes fully live.
Another beta tests allows multiple creators host the same fundraiser. It gives them tools to support the same cause concurrently. Additionally, creators can match donations with an option called “campaign matching.”
Furthermore, YouTube created a variation of Super Chat, appropriately called “Super Chat for Good,” which sends all viewer donations from a live stream straight to a non-profit chosen by creators.
YouTube states it will monitor the campaigns and take creator feedback:
“Over the coming months, we’ll listen to your feedback on these beta features and continue to expand access to more creators. We can’t wait to see how you’ll use these tools to create even more impact with your YouTube channels!”
The new YouTube creator fundraising tools could prove a win-win scenario. As some YouTubers are already involved in charitable causes through other sites. So, this could help YouTube retain more talent while helping out various charitable causes.