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YouTube Facebook Video Fight Heating Up

YouTube Facebook video

A battle to gain more eyes-on in the ongoing YouTube Facebook video war continues between the world’s largest video platform and most popular social network…

The YouTube Facebook video clash is definitely showing signs of consumer trends shifting. YouTube boasts a user base of more than 1 billion globally, with hundreds of millions of hours viewed every day. Facebook leads the world of social media, with more than 1.79 billion users worldwide, generating an astounding 4.5 billion likes daily.

YouTube Facebook Video Market Share Shifting

YouTube remains the king of video, with 233.8 million visitors in the United States alone, just in the month of November, an increase of 4 percent from November 2015, according to researcher Comscore Media Metrix.

Meanwhile, Facebook claims some 8 billion daily video views. However, these figure includes non-live views which are as little as 3 seconds in length. But, the social network’s Facebook Live feature shows early indications of greatly improving its video numbers. The company is also known to use an algorithm to push video over plain text and still images in its News Feed. 

Bryan Rason, a Canadian guitarist and regular video publisher, posts to both platforms. Rason told USA Today the Facebook algorithm his last upload received 100 percent more views/interaction.

Microblog Twitter is likewise competing for more user video action. “Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video – straight from Twitter,” the company wrote on its official blog last week.

Facebook is pushing for more original user shares, rolling out status update background colors to make them stand out. But YouTube remains the dominant force, home to 85 percent of video publishing.

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