January 27, 2021
YouTube hashtags

YouTube Hashtags now Conspicuously Appear Above Video Titles on the Web and Android

YouTube hashtags now surface right below the video player window as hyperlinks on the web and on Android, but not yet on iOS…

Popular video hosting site YouTube began testing an incognito mode back in May. It followed with another test, which experiments with users’ subscription feeds. Now, it’s inserting hashtags right above video titles and below the player. At least, this has been spotted on Android and the web, thus far.

YouTube Hashtags Showing Up Above Video Titles on Android and the Web

There’s also a direct mention of hashtags on an official Google support page. It reads, in-part, “Hashtags are an easy way for you to find videos about popular topics.” So, creators can apply them to a video description or title, making content more searchable. Here’s a screenshot:

youtube-video-hashtag-screenshot
Credit: 9to5Google

The hashtags prominently appear right below the video player and above the title, in clickable and tappable blue links. Meaning they act as categorazation catchalls, just like on Twitter, Instagram, Facebook, and others. “Users can click on hashtags that appear in your video title, above your video title or in the description to go to that hashtag’s search results page to see related videos.”

However, there is a limit to the number displayed. Only three hashtags appear at one time. YouTube has hashtag policies which disallow spaces between words and over-tagging. (The latter restricts hashtags to fifteen or less.)

Creators are likewise prohibited from using misleading hashtags, hate speech, vulgar language, and more. Should creators ignore these standards, Google might opt not to display the hashtags or even remove content from the platform.