YouTube in-app mobile sharing starts its global roll out today, giving users the ability to share and chat right inside the native application…
When users come across a YouTube video they’d like to share, it previously meant having to copy the link to email it, share it through social media, or via a messaging service. Now, a new YouTube in-app mobile sharing feature is arriving to users worldwide, after a successful test of the option in Canada which launched in the beginning of this year, the company announced today.
YouTube Now Gives Users Quicker In-App Share and Chat Options
This new mobile only option allows users to share videos and chat about them in private threads. The function is quite similar to the Android default messaging app. When a user shares a video with a single contact or a group, he or she can then chat about it without leaving the app (instead of having to use a third-party tool). Recipients can respond with another video by long pressing on the reel icon to find the right one.
“Starting today, you can share videos with your friends and family directly on YouTube. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And if you want to continue sharing videos through other apps, you can still do that too.”
The likely aim of this new in-app sharing and chat feature is to lure users away from competitors, such as Facebook Messenger, Facebook, Twitter, and more. Watch a video of the new YouTube in-app share and chat option in action:
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