February 24, 2021
YouTube Instagram Snapchat beat out Facebook

YouTube Most Popular Social Site for Youths 12 to 17, Study Finds

YouTube, Instagram, and Snapchat all top giant Facebook in the 12- to 17-year demographic, further continuing a long-standing trend among Generation Z…

It’s certainly no secret that Facebook, according to Generation Z, is for old people. Now, another study backs-up what’s clearly been emerging for some time. Facebook loses compared to the likes of YouTube, Instagram, and Snapchat.

The good news for Facebook is Instagram is a subsidiary. The bad news is its seemingly biggest rival is a Google subsidiary. Ironically, Snapchat joins that list, even though Facebook has copied many of that particular competitor’s most popular features.

YouTube, Instagram, Snapchat Beat Out Facebook among 12- to 17-Year Olds

YouTube takes first place among 12- to 17-year olds. It boasts 96 percent of all visits. That’s up from 87 percent in 2014, according to Forrester. What’s more, 61 percent of the age group visit YouTube several times a day. Which represents an increase of 40 percent from just three years ago.

Moreover, nearly 70 percent of the age group use Instagram and Snapchat multiple times a day. Also, 62 percent of Snapchat young users say it’s an important medium to keep up with friends.

However, it’s not all bad news. A full 51 percent of 12 to 13 year olds say it’s cool for them to be associated with a company on social media. And, just 26 percent of U.S. youth with Facebook accounts agree the social network has too many ads. By comparison only 1 out of 10 young Instagram and Snapchat users say those platform ads are bothersome.

Furthermore, over 50 percent report content shared by brands interesting. And, 51 percent of 12- to 13-year olds believe it’s cool for content to be associated with brands. Conversely, 38 percent of 16- to 17-year olds feel the same way.