YouTube is running a test to determine if highlighting the most interesting parts of a video will appeal to viewers watching the same media…
YouTube is conducting yet another experiment. The video-hosting platform is placing an engagement graph above the progress bar, highlighting popular moments within a video. As with practically all tests, only a small, select group of users will actually see this in action. Of course, the vast majority won’t be a part of the trial, but if successful, it could become a permanent part of the experience.
YouTube is Testing Highlighting the Most Popular Parts of Videos
Other entertainment sites already do this. Although, Google’s implementation could be far different from what’s currently out there. If it does reach wide roll out, viewers will know when the most interesting portions appear, letting them skip right to the best parts and avoiding the rest of the content. How ads will figure into this also remains to be seen, since YouTube’s revenue is nearly entirely dependent on selling and showing ads. Parent company Google recently wrote on the YouTube help page:
“Testing engagement graph above progress bar: We’re experimenting with showing viewers a signal to help them quickly see which parts of a video may be interesting. If you’re in this experiment, you’ll see a graph above the red progress bar while scrubbing – if the graph is high, it means that part of the video has been frequently re-watched. Note: this experiment is only available to a small percentage of viewers on mobile and desktop.”