A recent news report claims YouTube is mulling over the idea to get rid of ads targeting kids or perhaps replacing them…
YouTube may take action to remove ads which target children on its platform, Bloomberg reports. This comes just a couple of months after a US Senator asked the FTC to look into YouTube’s COPPA compliance.
YouTube might Ban Ads Targeting Kids, Report Claims
It’s not yet known if YouTube will actually remove ads targeting kids but it’s probable the video hosting site will change its ad policies.
One possible move is placing all children’s content on the YouTube Kids app. (Google is reportedly considering moving all children’s content from YouTube over YouTube Kids, in the wake of several scandals.)
Another possibility is YouTube disabling such advertising on videos appealing to kids. Yet another suggestion is replacing targeted advertising with contextual ads.
There are numerous factors at play. YouTube would have to first determine which videos are aimed at children. Plus, the site would need to figure out how it would split sales. Meanwhile, Josh Golin from Campaign for Commercial-Free Childhood asks: “Is Google still going to be collecting all the data and creating marketing profiles?”
What unfolds on this front remains yet to be seen as Google relies on advertising for much of its revenue.