June 18, 2021
YouTube new uploads and livestream email notifications end

YouTube Stops Sending Email Notifications for New Uploads and Livestreams

YouTube recently updated a support page to announce it would end email notifications for new video uploads and livestreams, alike…

This past week, YouTube quietly let the world know it would stop sending email alerts pertaining to new uploads and livestreams. Google then made the move days later because practically no one opted into the alerts ever read said email. In fact, Google states that fewer than 0.1 percent of those messages were ever opened in the first place.

YouTube New Upload and Livestream Email Notifications Ended

This isn’t exactly a surprise given that there are already other ways to be informed of new video uploads and livestreams on subscribed channels. For instance, there are push notifications on the mobile apps, as well as alerts which pop up on the YouTube desktop site. So, having three notifications for the same thing is obviously a bit too much and probably annoys people. A YouTube employee wrote in a support article:

“If you’re opted in to get emails about new uploads, live streams, and premieres from channels you’re subscribed to, these emails are going away on August 13th, 2020. You’ll still get notified on mobile via the YouTube app, or on desktop via your Chrome browser if you’ve turned these notifications on. If you haven’t turned these on yet, you can do so in notification Settings.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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