YouTube will now offer concert tickets right on its site, through AXS, for fans to purchase event passes without having to leave the platform…
YouTube has long displayed upcoming tour dates and ticket links on its Official Artist Channels. Now, the company is making it easier to purchase event passes without having to leave the site.
YouTube Official Artist Channels Now Offer Concert Tickets through AXS
YouTube has announced a partnership with AXS, a leading provider of concert and event tickets:
“Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events included on the video page. Taking the jump to the live experience is easier than ever, allowing viewers to simply click on the “tickets” button on YouTube and purchase tickets to their most desired events directly from AXS.”
YouTube states this makes it simpler for fans to buy passes because the platform reaches such large audiences:
“Partnering with AXS, the second-largest ticket provider in North America and partner to iconic music venues like Red Rocks and Forest Hills, marks a major expansion for YouTube in terms of artist reach and show availability. Combined with our existing partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 90% of the US ticketing market.”
The program will first run in North America and come to other markets in the future.