February 25, 2021

YouTube Pay-for-Play on the Horizon

YouTube
(Photo credit: Wikipedia)

Mountain View, CaliforniaYouTube has plans to monetize entire channels on its site, though it would only be a small percentage of the total platform. The now free video sharing site, proclaiming that if it were a country, it would be the third largest nation on the planet, is entering an uncharted phase.

The Google owned cyber property will begin to steadily roll out pay-per-play channels, which will first be those which are thought to be television catch-up services, comedians, musicians, and celebrities.

Experts say that if the YouTube pay-per-play campaign is a success, it will pave the way for more aggressive ventures, such as movie rentals, on-demand live streaming of local broadcasts, beamed from hundreds or thousands of miles away, and pay-for-view live sports events.

The YouTube Evolution

Debuting in 2005, the video sharing site only recorded 30 million registered users that same year. In 2006, Google took a gamble and purchased the fledgling site, which now claims that almost one out of two people on the internet visit YouTube.

What’s more, the video based platform boasts that every single one of the top 100 international brands has its own channel. Now that YouTube sees a billion visits each month, it’s easy to see why it would ask netizens to pay for certain channels.

YouTube Lacking Significant Interaction

Though the site has had great success, it might not be as expansive as one would think. The primary concern, noted in a study by Socialbakers, is that while YouTube records just as many click through from paid ads on its site out to others across the web as do social sites like Facebook, users leave noticeably fewer comments on YouTube than on other social media properties.

That means while visitor click an equal amount of links to other destinations, the real interaction happens on social networks, and not on YouTube. However, approximately half of all US households state they prefer a YouTube on-demand feature be included with their TV package, according to a recent study conducted by Parks Associates.

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