July 23, 2021
YouTube personal recommendations

New YouTube Tests Expands Personal Recommendations

A new YouTube personal recommendations test increases the number of suggestions, which are based on previous interests and similar videos…

YouTube is the second-largest search engine on the web. It’s also the third-most visited site on the internet after parent company Google and social rival, Facebook. There are 400 hours of video uploaded to the video hosting site every minute. And, people consume more than 1 billion hours of YouTube videos every single day.

With such usage, it’s easy to get lost in a seemingly endless ocean of content. That’s why there are video recommendations. And, it appears the site is testing an expansion of the “More recommended for you” section, Android Police reports.

YouTube Personal Recommendations Expansion Test Spotted

For those unfamiliar, YouTube curates a section that’s somewhat obscure. It appears way down in the app, under the current video, and past the long string of the “Up next” queue. The “More recommended for you” presentation is a four-pack of suggested videos. These aren’t related to what’s currently playing above or just watched, but the content is based on similar videos and previously shown interests. 

What this does is put recommended content up above the comments section. So, not all users will welcome its placement. But, for those who don’t routinely read the comments, it’s another place to find what might just be interesting videos to watch. Although, it might perform better to insert the section above the “Up next” queue. After all, the “Up next” list is often remarkably long, even though it’s usually pretty relevant.