YouTube Shorts, a new version of TikTok, rolls out in India, giving users a new way to create and share quick video clips…
It was only a matter of time. YouTube is now attempting to grab away some market share from short-form video sensation TikTok. Although, it’s only available in India, for the time being, at-least. Much like Facebook, with its popular Stories format (which originated with rival Snapchat), YouTube Shorts heavily borrowers from the TikTok platform on a number of levels.
YouTube Shorts, TikTok Clone, Debuts
The new YouTube Shorts feature does differ in one way — time limits are set to 15 seconds, instead of 60 seconds. Plus, it’s possible to add music from a pre-loaded library, adjust play speed, and string multiple clips together. Moreover, creators can set a countdown or timer to perfect their footage. Viewers will also recognize the experience, as it’s very similar to TikTok.
It’s little wonder Google would jump into the short-form video niche. TikTok recently revealed it has nearly 50 million daily users in the United States alone, and 100 million people use it at least once per month. Worldwide, there are almost 700 million monthly users. Chris Jaffe, Vice President of Product Management at YouTube writes on the official blog, the following:
“Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test this out. This is an early version of the product, but we’re releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts. We’ll continue to add more features and expand to more countries in the coming months as we learn from you and listen to your feedback. Here are more details on what to expect.”