YouTube is now in the process of testing a short-form video clip tool to take direct aim at TikTok but it might not include some key elements…
It looks like TikTok will get a challenge from Google through its video hosting subsidiary, YouTube. The company announced that it is running an experiment on mobile that allows users to record 15-second long, multi-segment videos. Not coincidentally, that’s the exact same default time on TikTok (not to mention Instagram’s new Reels).
YouTube Testing Multi-Segment Videos to Challenge TikTok
The new YouTube multi-segment video option works similarly to TikTok. Users tap and hold the record button. Then release or tap again to stop recording. Users can repeat this process until there’s 15 second worth of total recording time. YouTube then combines the clips, creating a single video — just the same as TikTok.
If a user wants to create a video longer than 15 seconds, he or she must do so with their camera app and then upload the content from the phone gallery. YouTube hasn’t addressed whether or not if its short-form video will include effects, music, filters, or other editing and enhancement tools. YouTube writes on a support page:
“We’re testing out a new way for creators to easily record multiple clips directly in the YouTube mobile app and upload as one video. If you’re in this experiment, you’ll see an option to ‘create a video’ in the mobile upload flow. Tap or hold the record button to record your first clip, then tap again or release the button to stop recording that clip. Repeat these steps until you’re done capturing footage up to a maximum length of 15 seconds.”