April 7, 2021
YouTube TV Raises its Subscription from $49 to $65

YouTube TV Raises its Subscription Nearly 33 Percent and It’s Already in Effect

Google just recently instituted a substantial price hike for YouTube TV, increasing the monthly subscription rate by $15…

Google introduced YouTube TV just over three years ago, in February 2017. On debut, it costs just $35 per month. A price that many industry experts just couldn’t believe. But, Google rolled it out with a low cost in order to attract new cord-cutters and to lure away people who already subscribed to rival services. But, since that time, it’s risen almost 86 percent. 

YouTube TV Raises its Subscription from $49 to $65

On Tuesday, Google posted an announcement on its YouTube TV blog which revealed the company would immediately impose a price increase. This brought the cost up from $49 to $65, an increase of almost 33 percent. 

The reason for the price hike was due to its addition of more television networks. These include: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1. And, BET Her, MTV2, Nick Jr., NickToons, TeenNick, and MTV Classic will arrive in the future, as well. The company writes on its official blog:

“Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like PBS and Discovery Network brands, including HGTV and Food Network, and launching new features to reinvent how you watch live TV.

As we continue to build a best-in-class experience for you, we have a few updates to share: new content launching today, new features we’ve recently introduced, and an updated price.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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