January 25, 2022
abbreviated YouTube subscriber count

Starting this Week, YouTube will No Longer Show Exact Subscriber Count Numbers

An abbreviated YouTube subscriber count will now display on channels, ostensibly helping to take pressure off video creators…

YouTube is changing the way it displays account followers. Instead of giving precise numbers, such as 1,382,741, it will abbreviate the figure to 1.38 million. The company explains it’s doing so to take some pressure off creators.

YouTube will No Longer Display Exact Subscriber Counts

The new abbreviated YouTube subscriber count probably won’t matter much to the average viewer. But, it’s not exactly going over well with the dedicated video creator community. YouTube states its rationale is to help them, citing their well-being.

“We heard a lot of feedback from the community following our announcement in May and wanted to share more about why we’re making the change. Beyond creating more consistency, ​this addresses creator concerns about ​stress and ​well-being, specifically around tracking public subscriber counts in real time.​ ​We hope this helps all creators focus on telling their story, and​ experience less pressure​ about the numbers.”

YouTube isn’t the only one changing its follower count. In April, Instagram tested a similar change, hiding Like counts.

The video hosting site says this will not apply to channels with less than 1,000 followers.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

View all posts by Ashley Lipman →