Zoom plans to show advertising on its free platform, with promoted content to appear on the browser page when joining or ending meetings…
Zoom recently revealed that it will begin displaying ads over its video conferencing software. The company is making the move in order to invest in support and expansion of its operations and to continue to offer free access. This, after experiencing a drop-off in usage, due to employees around the world returning to offices and other workplaces, thus reducing the need for video calls.
Zoom will Start Showing Ads on its Free Tier
The new Zoom ad program will show paid content at the end of meetings in the browser when free users are ending their conferences. Additionally, free users in certain countries will see these ads if they join meetings hosted by other Basic users. However, the company did not specify which countries will be part of its pilot advertising program. Janine Pelosi, Chief Marketing Officer at Zoom, explains in a recent article on Zoom’s official company blog:
“…we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform. For this initial program, ads will be rolled out only on the browser page users see once they end their meeting. Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users.”