October 15, 2021
Google Kaleidoscope Under Development for Chrome

Google might Bring its Newly Rebranded Google TV to the Chrome Browser via ‘Kaleidoscope’

Google recently replaced Google Play Movies & TV with Google TV for large screens, and might add the same experience to Chrome with Kaleidoscope…

As streaming services become more popular across consumers households, Google sees an opportunity to curate all those titles into one place. Within the last couple of months, the tech company rebranded its Play Movies & TV to simply Google TV and released a new Chromecast complete with a remote and Google Assistant. This phase out of Android TV marks a new era in content curation and availability for Google.

The new experience puts a vast amount of film and television show titles into one ultra-large catalog. Viewers can sync their subscription services with the UI, making it easy to find and watch content without having to switch apps. But, it only works for televisions, meaning there’s no web portal which does the same. So, Google is rectifying this by building out what’s now known as Kaleidoscope for its Chrome browser.

Google Developing ‘Kaleidoscope’ for Chrome

Since there are literally thousands of titles across streaming services like Netflix, Disney+, Amazon Prime Video, and more, a new phenomenon known as showverload has been born. Subscribers can easily spend several minutes even a half hour or most of an hour, trying to find what they’re in the mood for. Complicating matters more, is the fact these titles are spread over several different subscriptions. So, it would make sense to have a single repository where all available titles can be found with very little effort.

Apparently, that’s the purpose behind kaleidoscope, a new destination that the public only recently became aware of. At this time, there’s really nothing to the landing page, other than a message that reads, “Chrome Kaleidoscope is not currently available for your account. If you are a Googler check out go/kaleidoscope-not-available for more information.”

However, the folks over at Chrome Story managed to grab a couple of screenshots that give us an idea of what it might look like. Once launched, it will probably work much like Google TV on Chromecast, allowing people to effortlessly browse through a vast amount of titles to hone in on what they’d like to watch.

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Credit: Chrome Story
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Credit: Chrome Story

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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