Does Combining Offline and Online Marketing Strategies Produce Desired Results?
by Here are some key considerations for effective offline and online marketing you should know…
Tag: SEM
4 Reasons it’s High Time to Embrace Localized Digital Marketing
by Learn the basics and essentials of localized digital marketing and its importance for smart and effective branding performance…
Facebook Just Dropped Ad Targeting Options for Housing, Jobs, and Credit following Another Controversy
by Facebook has eliminated ad targeting choices for housing, jobs, and credit, as part of a legal settlement with civil rights groups…
Google Reports Taking Down 2.3 Billion ‘Bad Ads’ and 1 Million Ad Accounts in 2018
The latest Google bad ads report reveals the search giant took down 2.3 billion ‘bad ads,’ as well as deleted 1 million ad accounts, last year…
Google Says Recent Report Alleging People can’t Tell the Difference between Organic and Paid Search Listings is Flawed
by Google paid search results and organic results aren’t dicernable in difference to over half of people, according to a recent study…
Facebook just Introduced a New Ad Transparency Tool
by The world’s largest social network just released a new Facebook Pages ad transparency tool, giving users more pertinent information… Facebook posted an article to its …
Businesses can Now Add Business Descriptions in their Google My Business Profiles
by Google My Business business descriptions are now available to complete and publish, so people can readily identify a company’s offerings… Today, Google tweeted out an …
Google Deleted 3.2B Bad Ads, Barred 320K Publishers, 90K Sites, and 770K Apps in 2017
2017 Google ads policy violations racked-up some 3.2 billion ads deletions, along with blocking 320K publishers, 90K sites, and 770K apps… Google widen its ads …
3 Design Tips for Better Facebook Ads
Learn the best three Facebook ad design tips to reach more people and turn casual users into paying customers with effective social media marketing… As …
Updated Google My Business API supports Automated Google Posts
The latest Google My Business API version, 4.0, gives users the power to create and edit Google Posts for better SEO performance… Google My Business …
Be Prepared to See a Lot More Ads on Snapchat
Snapchat 3D World Lenses just went live for advertisers, opening the popular teen app to more ad revenue for brands seeking more reach… Snapchatters have …
Facebook Recent Ad Activity Rolls Out in the U.S.
A new Facebook Recent Ad Activity section allows users to see which advertisements they’ve clicked on and even contains a save option… Users who are …
Twitter September Major Events Calendar Released
The Twitter September major events calendar is here, showing marketers prime branding opportunities the first month of fall… Twitter released its September events calendar, marking …
Facebook Says Women Prefer Ads that Don’t Objectify Them
A new study finds that empowering, gender-positive Facebook ads work much better for brands than ads portraying female sex appeal… Facebook just released a new …
Twitter Now Ask Its Users to Pay for a Monthly Automatic Tweet Promotion Service
A new automatic Tweet promotion service rolls out in limited beta testing, offering a low-cost alternative to its more expensive advertising products… Twitter is now …
Instagram Platform API gets New Features
The new Instagram Platform API features will assist businesses in managing their organic brand images by providing more robust performance metrics… Today, Instagram announced new …