New York, New York–The social media app, Foursquare announced on its official blog that it is unveiling a new direction for use, turning away from its notable “check-in” platform and placing focus on giving users the ability to search for nearby places.
“Everyone explores the world differently – guided by their own unique tastes, their friends, and the people they trust. (W)e’re rolling out a brand new version of Foursquare that’s all about you. Tell us what you like, and we’ll be on the lookout for great places that match your tastes, wherever you are,” the company wrote.
Its rebranding is so substantial in scope, the social platform created a new app called Swarm in May to provide its 50 million users with a means to still access the check-in feature which made it such a phenomenon in 2009 and 2010. The company states three-fourths of its users have already made the switch to the new app.
This change is intended to breathe new life into the app, as other social media sites continue to dominate market share. Consumers increasingly use Facebook, Instagram, and Google Plus to capture images, videos, and share their locations.
Foursquare Debuts Swarm and New Logo
Swarm works in a seamless manner with Foursquare, the company asserts, giving users the ability to check-in through the new app to Foursquare. The company likewise states that “mayors” will have their check-in histories saved and all data will be placed in the new app.
The massive change comes with a redesigned logo and user interface. Now a pink capital “F”, is decidedly different from the old logo, and is intended to represent the morphing of a map pin with a superpower emblem.”We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision,” the Foursquare blog post explains.
Foursquare’s new app will be available in the next few weeks. The change might be a welcome one to businesses hit so hard during the national economic downturn, as restaurants, retailers, and entertainment venues experienced a substantial drop in sales as consumer discretionary spending shrank significantly.