June 18, 2021

Yahoo Acquires Qwiki

Yahoo Acquires Qwiki
Credit: TechCrunch

Sunnyvale, California–Yahoo has seen its revenue shrink in the recent years, as Facebook and Google keep on pumping innovative, user-friendly apps.

However, since CEO Marissa Mayer took charge in 2012, things have turned for the better. With their two recent acquisitions, the blogging service Tumblr for $1.1 billion, and mobile app developer Bignoggins Productions, Yahoo has stepped in firm ground once again.

On July 2nd, 2013, Yahoo announced their third acquisition since May 2013, the newly acquired social video-sharing app,Qwiki, a startup app standout from TechCrunch Disrupt 2010.

If you thought that Twitter’s vine and Facebook’s instagram video was the pinnacle of social video-making apps nowadays, then, well, you might be wrong. Thanks to Yahoo, there is now a new competitor in the ring, and it has lots of potential to tear these two down.

Yahoo Backs Qwiki with Power

Although the Qwiki app was making its way up on its own with its recent release on IOS, the new relationship with Yahoo, a $50 million deal, has the creators of Qwiki celebrating the ultimate victory.

Qwiki distinguishes itself from Vine and Instagram with a few extra, stand-out features. Qwiki combines the Vine-like social video sharing with the Instagram- like filters, but instead of keeping it this simple, they give it a spin.

The app allows for photo transitions and soundtracks that enable your creation to become more that just a glimpse of a past moment; you can now create ‘movie-like quality’ video that actually tells a story. Once after you are done crafting and editing your video, you can then post your Qwiki for others to see.

Getting the Video-Sharing App

This is truly an exciting and innovative change of scene for the photo/video-sharing fanatics. If you want to know more about this app, visit Qwiki on their blog – or, you can purchase the app on IOS form your iPhone!

Victoria Casal

Victoria is a freelance blogger, bilingual copywriter, content creator and translator based in St. Petersburg and Miami, FL. Influenced by her childhood in her hometown of Buenos Aires and a background in art history and philosophy, she looks to write descriptive, thought-provoking, and carefully crafted relatable content that inspires, illuminates and informs both Spanish and English speaking readers. Her passion for writing about the arts has sprung her into a part-time career in art journalism; she currently writes for Hi-Fructose Contemporary Art Magazine Blog, Beautiful/Decay Magazine, ARTICULATE, Art at Bay, and Creative Loafing Tampa, and she has been featured in several different blogs including Brooklyn-based Hyperallergic and Daily Serving.

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